TCH Daily · Work
How to add an FAQ chatbot to your website — UK small business
Chatbots fail when nobody writes the FAQs. Content first, widget second.
Eight moves. Answers before automation.
- List the ten questions you answer weekly. Price, hours, delivery, refunds, location.
- Write short answers. UK English. Link to the real policy page.
- Choose tool that fits your stack. Many site builders have native bots. Do not overbuy.
- Tone equals your brand. Not corporate American. Not slang soup.
- Handoff to human. Email or form when the bot is stuck. Always.
- Test on mobile. Most visitors are on phones.
- Review transcripts monthly. New FAQs come from real misses.
- DFY option. DFY Site Chatbot Setup if you want it built for you.