Guide · Selling online
How to write Christmas product descriptions that sell
In November and December most of your visitors are not buying for themselves. They are buying a present for someone else, often in a hurry. A description that tells them who it is for, why it will go down well and whether it arrives in time sells more than one that only lists the specs. Here is a simple way to rewrite your best sellers for the season.
Want it done for you? 10 products rewritten for £20
Step 1: pick the right products first
- Your 10 to 25 best sellers from last November and December (your shop platform's sales report shows this).
- Anything under about £30 that works as a gift or stocking filler.
- Gift sets, bundles and anything that can be personalised.
Leave the rest alone for now. A few strong pages beat a hundred half-done ones.
Step 2: open with who it is for
Gift buyers search and think in people: "gift for dad who has everything", "secret Santa under £10", "present for a new home". Make the first sentence answer that.
- Before: "Stoneware mug, 350 ml, dishwasher safe."
- After: "A proper builder's-tea mug for the dad, grandad or colleague who lives on cuppas. Big 350 ml stoneware, dishwasher safe, and it arrives gift-ready."
Step 3: say why it makes a good present
One or two sentences on the moment it creates: opening it, using it on Christmas morning, keeping it for years. Be specific and honest. "Feels heavy and well made in the hand" is better than "premium quality".
Step 4: keep the facts in bullets
- Size or dimensions, in the units your buyers use.
- Material and care.
- What is in the box, and whether it comes gift-wrapped or with a card.
- Personalisation options and how long they add.
- Returns or exchanges after Christmas (gift buyers want to know).
Step 5: add a real "order by" line
Near the top, add one short line such as "Order by Thursday 17 December for Christmas delivery by Royal Mail 2nd Class (last posting day Friday 18 December)." Check the dates against your carrier's published last posting dates (see our Christmas posting dates guide) and change the line once the date has gone. Never promise a date your carrier does not.
Step 6: fix the title and meta description
- Title: product name first, then one useful angle, for example "Stoneware Tea Mug 350 ml, Gift for Tea Lovers".
- Meta description (the two lines under your link in Google): who it is for, one reason, and the delivery line. Keep it under about 155 characters.
- Do not stuff the page with "Christmas gift" over and over. Once or twice where it reads naturally is enough.
A quick checklist before you save
- Does the first sentence say who it is for?
- Is there one honest reason it makes a good present?
- Are all the facts (size, material, care, box contents) in bullets?
- Is the "order by" date correct for your carrier?
- Is the wording your own, not the supplier's?
- Will the page still make sense in January?
Mistakes to avoid
- Copying the supplier's text word for word.
- Leaving an "order by" date up after it has passed.
- Writing only for the person who will use it, not the person paying.
- Vague claims ("luxury", "perfect gift") with nothing to back them up.
Related guides: how to write product descriptions that sell, how to write a Christmas email to customers and how to clean up a messy spreadsheet (handy before a bulk product import).
Frequently asked questions
- Should I rewrite all my product descriptions for Christmas?
- No. Start with your 10 to 25 best sellers and anything that makes a good gift. Those pages get most of the December traffic, so a few hours there pays back more than touching every product.
- Should I put "Christmas" in the product title?
- Only where it is true and useful, for example "gift for dad" or "stocking filler". Keep the main product name first so the page still makes sense in January, and use the description and meta description for the seasonal angle.
- Where should delivery dates go?
- Put a short "order by" line near the top of the description or next to the price, using your carrier's real last posting dates, and update or remove it once the date has passed.
- How long should a Christmas product description be?
- Around 60 to 120 words plus 4 to 6 bullet points is plenty for most shop products. Gift buyers skim, so lead with who it is for and why it makes a good present.
- Can I reuse the supplier's description?
- You can use their facts (sizes, materials, care), but rewrite the wording. Copied supplier text appears on many other sites, which gives search engines no reason to show your page first.
Want your Christmas range rewritten for you?
Send us a product export or a list of links. We rewrite each product with a gift-led opening, clear bullet specs, an SEO title and meta description, in one consistent voice, and send it back in a spreadsheet you can paste straight into Shopify, Etsy, eBay, Amazon, WooCommerce or Wix. £20 for 10 products (2 working days) or £45 for 25 (3 working days), with one round of changes, paid by a one-off card payment.