Guide · Pets · Prices checked 21 Oct 2026
How much does a dog groom cost in London and the South East? (October 2026)
A full groom for a small dog costs between £45 and £80 at the 11 groomers we checked, with a middle price of £58. In London the middle starting price is about £66. Large dogs start at £75 to £112. Here's the full table, taken from each groomer's own website.
Full groom prices by groomer
| Groomer | Area | Small dog from | Large dog from | What their page says |
|---|---|---|---|---|
| Wash Wag Go | Canterbury, Kent | £45 | - | Full groom 'starting at'; no size split |
| Furmily (Embassy Gardens) | Battersea, London | £50 | - | Dog grooming listed at £50; no size split |
| Verve London | Notting Hill, London | £55 | - | Dog grooming 'from'; full scissor groom from £110 |
| Bark Lane | Swanley, Kent | £55 | £75 | Small £55, medium £60, large £75, giant £90; prices include VAT |
| Latin Groomer | Bow, London | £55 | £75 | Small £55 to giant £95 (five sizes) |
| Top Paws | London / South East | £58 | £75 | Small from £58, medium from £65, large from £75 |
| Dog Grooming Camden | Holloway, London | £65 | £85 | Small £65, medium £70, large £85, extra large £110 |
| Paw Pairs | Tooting, London | £66 | - | Full groom 'from'; no size split |
| Dirty Dog Washes | Willesden, London | £68 | £112 | Smooth-coat prices; fluffy coats from £88 small, £122 large |
| Barber Dog | Fulham, London | £74 | - | Full groom 'from'; signature full groom from £82 |
| Cooper's Gang | Fulham, London | £80 | £100 | Full groom XS £75, S £80, M £90, L £100, XL £120 |
All prices are the groomers' own published "from" prices, read on 21 Oct 2026. They may have changed since. Click a name to see the source page.
What else you might pay for
- Nail clipping on its own: £15 at six of the seven groomers that list it, £12 at one.
- Ultrasonic teeth cleaning: usually £30 a session, with a first session at £45 to £80.
- Matting: expect a surcharge if your dog's coat is badly matted, for example £20 extra, or £12 per 15 minutes of de-matting.
- Fluffy coats: one groomer that splits prices by coat (Dirty Dog Washes) charges £10 to £20 more for fluffy coats than smooth ones.
Why prices vary so much
Size and coat matter most: a small smooth-coated dog takes far less time than a large doodle. Location matters too: the two Kent groomers in our sample start at £45 and £55, while Fulham boutique salons start at £74 and £80 and include extras like fragrance and treats. Always ask what's included before comparing.
How we checked
We took every dog groomer in London, Essex, Hertfordshire, Kent and Suffolk listed with a website on OpenStreetMap (47 websites), read each one, and kept the 11 that publish a clear full-groom price. It's a small sample, so treat it as a guide. Download the full report (PDF) or the data (CSV).
Running a grooming business, or any small business?
This is a sample of our competitor price snapshot: we check up to 15 competitors in your trade and town and give you a sourced table and plain-English summary for £45.